By: Chris Moritz
Great read, Dan. Much needed too! You’ve validated the argument that the new copywriter / art director team is the information architect / content strategist pairing. If you asked me what the ROI of IA...
View ArticleBy: Daniel Eizans
Thank Chris! You’ve always been an advocate for the IA/CS pairing and that closeness is certainly one I prefer to have. I put a huge premium on having my team work closely with IA throughout the...
View ArticleClik here to view.
By: Chris Moritz
Np! Satisfaction (and other) surveys are an invaluable tool for benchmarking and measurement. It’s not reasonable to expect every site visitor to give you an unambiguous signal of satisfaction – but...
View ArticleBy: SL
Great post! Very informative! I was wondering if you’d be interested in sharing your articles with like-minded content marketing strategists? I am building a content marketing community to showcase...
View ArticleBy: Content Strategy Link Round-Up » GatherContent Blog » Continous...
[...] this further than just measuring the effectiveness of the actual chunks of content, he highlights methods to express tangible value that come from an overall content [...]
View ArticleBy: Zulma
Gгeat web sitе yоu’ve got here.. It’s dіfficult to fіnd gοod qualіty writing like yourѕ these days. I honеstly apprеciаte individuals like yοu! Tаke care!!
View Article
